A visual identity is the complete visual system through which your brand expresses itself: the logo, the color palette, typography, patterns and icons, photography style, and the templates for digital and print applications.
Your logo in all its versions (primary, simplified, icon, horizontal, and vertical) with the usage logic of each — the foundation everything else is built on. If you have an existing logo you love, we build the system around it without redesigning it.
Primary, secondary, and neutral colors chosen with psychological and cultural standards fitting the Saudi market, documented with exact values (RGB for screens, CMYK for print, HEX for web) — so your blue never turns teal in one print shop and violet in another.
A balanced Arabic and English typography system: a heading font and a body font, with clear usage licenses and size and spacing rules that ensure comfortable reading from a phone screen to a roadside billboard.
The graphic elements derived from your logo: patterns, layout grids, and supporting shapes — the visual language that makes a design "look like you" even before your logo appears in it.
A custom icon set in a unified style, plus photography style guidelines (lighting, angles, treatment, people) — so your images look unified no matter their source.
Ready-to-use daily templates: Instagram posts and stories, X, Snapchat, TikTok, and LinkedIn, account covers, presentation templates, and email signatures — your team (or our account management team) publishes with a perfect identity from day one, without a designer for every post.
The core designs for corporate print: business cards, letterheads, and envelopes — as the identity's first applications. Expanding into print, profiles, and packaging is documented on the Brand Guidelines & Print page.
Sessions where we understand your brand, your audience, your competitors, and your required positioning — an identity is a visual translation of strategy, not a matter of taste.
Moodboards and design directions that you approve before diving into details — you see the overall spirit early.
Building the complete system elements and testing them on real applications: a phone screen, a storefront, a social post, a presentation.
A complete file package in print and digital formats + a guidelines summary — with the option to document everything in a comprehensive brand book when you're ready for it.
Because an identity doesn't live in a PDF file — it lives in a Snapchat ad, a daily Instagram post, a TikTok video, and a website that converts visitors.
When Transition builds your identity, it is designed from day one to work in these environments: colors that read on small screens, templates ready for your social team, and assets that integrate directly with your ad campaigns, your website, and your video content.
It follows the scope of the system required: the number of applications, digital templates, bilingual versions, and the starting point (a logo from scratch or an existing one). Share your project scope and we'll return a detailed quote within days.
Typically 4 to 8 weeks depending on the scope and how quickly approvals come from your side — a documented timeline is agreed before we start.
Yes, and it's a common case: we review the logo technically (scalability, files), then build the complete system around it — colors, fonts, patterns, and templates — without touching it.
Brand identity is broader: it includes strategy, messaging, and verbal tone in addition to the visual. Our service here covers the visual in full, and it integrates with the brand strategy section on our main Branding page if you need strategic depth.
Not necessarily right away: every identity we deliver comes with a guidelines summary sufficient for small teams. Once your team grows or multiple vendors start executing for you, the comprehensive guidelines become essential — you'll find them within our branding services.
We design to registrability standards and deliver the files you need; the official registration procedure is handled through your legal advisor with the Saudi Authority for Intellectual Property.
