Three paths that business owners often confuse — with radically different costs and risks. This table settles which one fits your case:
In the first audit session we tell you honestly which of the three paths you need — and sometimes the answer is "do nothing for now", which is an answer that saves you more than any project would cost.
We examine what you have before we touch it: how is your logo actually executed across touchpoints? What does your audience recognize you by that deserves protection? What do your competitors look like? And most importantly: which visual assets carry accumulated recognition value that must not be compromised?
We rewrite the identity's foundation: who are we today? Who are we talking to? What do we want to be said about us? Design decisions then become logical translations rather than matters of taste — this is what distinguishes a strategic rebrand from a mere "face lift".
Developing the new identity within the agreed scope (a refresh or a full rebrand): the logo and its versions, colors, fonts, visual system, and applications — tested on your real touchpoints: storefronts, packaging, accounts, vehicles, and print.
The stage most providers neglect — and it decides the project's success: a schedule for replacing old assets with new ones (digital first, then physical), and the change story you tell your audience — because an audience that understands "why you changed" celebrates with you, while a surprised audience doubts you. Our social media and ads team can execute the launch with you if you wish.
"What if our customers don't recognize us after the change?"
The biggest fear of our clients — a legitimate one. Our answer is a methodology, not promises:A distinctive color, a beloved symbol, a verbal rhythm — whenever possible.
We test the directions on samples of your audience when needed.
We plan a phased transition for your high-visibility assets.
Smart renewal looks like "natural evolution", not a rebirth from scratch.
The rule: personal boredom is not a reason; the objective indicators are — losing deals for impression reasons, expansion the identity can't accommodate, a changed audience, repeated inconsistent execution. The audit session settles it with evidence.
Not if the change is managed right: we preserve the accumulated recognition elements, plan a gradual transition, and tell your audience the story of the change. The brands that "disappear suddenly and reappear with a new face" are the ones that lose.
It follows the path: a refresh costs less than a full rebrand, and the number of assets to be updated (storefronts, packaging, vehicles) matters more than the design itself. After the audit session we provide an itemized quote.
Usually 6 to 12 weeks: audit and strategy, then design, then a launch plan — larger projects (multiple branches, packaging) take longer in the implementation phase.
If the logo changes substantially, then most likely yes — the details are reviewed with your legal advisor at the Saudi Authority for Intellectual Property — and we deliver all the technical files required for registration.
Yes, if the audit justifies it — we are not a party whose interest is for you to "buy the biggest package"; the audit defines the scope.
