When a client chooses between you and a competitor at the same price and quality, accumulated impressions step in — and the logo is the first and most repeated of them.
In the Saudi market in particular — where new brands compete for visibility in every sector — visual distinction is no longer a luxury; it is a condition of entry.
We choose your logo type based on your market position, audience, and goals — not from a ready-made icon library.
Your brand name in a purpose-designed typeface — best for new brands that want to anchor their name first.
A standalone visual symbol that works without the name — for brands aiming at global scalability and app icons.
A symbol and name that work together or apart — the most flexible and widely fitting choice for Saudi companies.
Shortened initials with an artistic treatment — ideal for long names, personal brands, and professional practices.
Arabic lettering is an art of its own — we craft authentic Arabic logos and visually balanced bilingual (Arabic/English) versions, never distorted literal translations.
Graduated versions of your logo — full, simplified, and icon — that adapt to every size and platform without losing identity.
It's the question we hear most — and the confusion that costs business owners twice: once when they order a "logo" while needing an identity, and once when they pay for a full identity while at a stage that only needs a logo. The table below settles the decision:
You're launching a new project and need a mark that simply identifies you
Logo Design — this pageYou want a complete visual system: colors, fonts, social templates, and applications
Full Visual Identity Design — dedicated pageYou have a logo and identity, but your team uses them inconsistently
Brand Guidelines (Brand Book)Your brand is dated and has lost its relevance to the market
Rebuilding the Identity (Rebranding)The short rule: the logo is your "signature", the visual identity is your "full personality", and the guidelines are "its law". If you're unsure, the first discovery session will settle it with you honestly — even if the answer is that you don't need us yet.
We don't open the design software before we understand: what is your brand's story? Who is your audience? Who are your direct competitors and what do their logos look like? And where will your logo appear most — screens, print, or storefronts? One focused session saves all of us rounds of random revisions later.
We develop 3 design concepts in distinctly different directions (not three versions of one idea), each built on the discovery session and presented on real applications: a business card, an Instagram profile, a storefront — so you see the logo in its life, not just on a white background. Then two documented revision rounds on the chosen concept.
You receive your logo as a complete file package: the primary, simplified, and icon versions; endlessly scalable vector formats (AI, EPS, SVG) and ready-to-use formats (PNG, PDF); in color, monochrome, and reversed copies — plus a usage guidelines summary that ensures your logo is never distorted by any printer or future designer.
It depends on the logo type, the number of concepts, and the versions required (bilingual or not). A simple wordmark differs from a combination mark with multiple versions. Request a quote with your project brief and we'll return a detailed, itemized cost.
Typically two to four weeks: one week for discovery and initial concepts, and the rest for revisions and final delivery.
Three initial concepts in distinctly different directions, plus two revision rounds on the chosen concept. We believe three well-researched directions serve you better than ten random suggestions.
You do, entirely. Intellectual property is transferred to you in writing upon final delivery, and you receive the open source files — your logo is never held hostage with us.
We design to registrability standards (originality, no direct similarity) and advise you to register with the Saudi Authority for Intellectual Property — the registration procedure itself is handled through your lawyer or legal advisor.
Yes — and it's one of our areas of excellence: authentic Arabic lettering treatment (not a modified ready-made font), with a balanced English version when needed.
What you're describing is called Logo Redesign, and it's part of the rebranding service within our branding services — you'll find it on our Branding page.
